Perfect Smile Dental Gains 35+ Monthly Google Bookings and 40% More Positive Reviews with NexHealth
Perfect Smile Dental Care partnered with NexHealth to create a digital patient experience that’s convenient from the moment patients find them on Google, leading to more than 35 new bookings from Google and a 40% increase in positive patient reviews.
And part of working towards that mission is we continually work on improving our patient experience and the workflow of our team. Prior to using NexHealth, we were using a number of different tools. And they all have certain strength, but it took so much time and effort from our team, and it made the whole patient experience very cumbersome.
We spent quite a bit of time to discuss as a team and we took a comprehensive approach of looking at all the available options that are out there.
NexHealth was our top choice. Everything's integrated seamlessly, from online booking to payments to reminders, campaigns, everything. So the whole experience, the whole patient experience was there. It's great because it's very customizable. It allows us more personalization.
We see an average of 30 to 40 percent increase in the number of reviews a month. So all in all, it's one of the best decisions that we've made and it helped us to be able to get closer to a mission of being able to serve a patient in a way that's convenient for them.
Challenge: Fragmented Experience for Staff and Patients
For 20+ years, Dr. Annie Pham, Owner & General Dentist, and Tim Dang, Owner & Operator, have opened their doors to the community of Santa Clara, California. The mission at Perfect Smile Dental Care is to serve their patients with the most quality and convenient care that they can provide before, during, and after each patient appointment.
Over the years Perfect Smile had purchased different point solutions for booking, reminders, payments, and reviews, none of which connected with one another, creating a cumbersome experience for staff and patients.
Finding the Perfect Partner with NexHealth
After searching through different vendors in the market, they found NexHealth. “NexHealth was our top choice,” says Tim Dang. Instead of using multiple platforms for different features, NexHealth helps Perfect Smile Dental Care with:
- Online Booking: similar to booking a restaurant or hotel online, patients today seek the convenience of scheduling appointments directly from Google or a practice’s website. With NexHealth, this seamless booking experience is made possible, even after office hours.
”We make a point to have a very complete and up-to-date Google page because that's where most patients find us,” says Tim Dang, “they only spend a few seconds on there, so we have to make it convenient for them to book.” NexHealth integrates with Reserve with Google, so patients can directly book by clicking a button on their Google Business Profile, converting potential patients into new appointments booked.
- Automated Reminders: reminders are automatically sent to patients based on appointment types, ensuring they show up on time.
- Digital Forms: patients can fill out forms on their phone at their convenience, without having to show up 15 minutes early just for paper forms.
- Reviews: after each appointment, an automated review request is sent to patients. Patients who leave 4 or 5 stars get redirected to leave a Google Review. Gathering more Google reviews doesn't just provide social proof for potential patients; it also enhances Perfect Smile Dental Care's SEO, so more patients can find them on Google.
- Payments: the team gets paid faster by sending patients easy digital payment requests.
“Everything is integrated seamlessly – the whole patient experience was there,” says Ngoc Nyakom the Finance Manager, and because NexHealth syncs directly with Open Dental, the team saves even more time not having to worry about manual data entry.
Results: More Patient Bookings and Positive Reviews
With NexHealth, the team has had more time to spend with patients. They’ve streamlined all the patient experience and put that excess staff capacity to work, opening up a brand new location. Patients love the convenience of booking directly from Google, filling out digital forms, and paying online with a credit card.
“With NexHealth’s new feature that makes patients book from our Google, it's really helpful,” says Tim Dang, “in the last three weeks alone, we already have 35 bookings directly from that feature.” The upgraded experience also shows up in the reviews, with Patient Smiles getting 40% more reviews than did before using NexHealth.
Our team is spoiled now with NexHealth. They wouldn't want to go back to manually importing a form or chasing after patients when they can just send them a link to pay online. Really saves us a lot of time.
And I've used at least 6 others." - Shaye, Falmouth Dentistry