Bastida Dental Group Saves $2k on Monthly Zocdoc Fees with NexHealth

Challenges - $110 Per Patient Booking Fee Eating Into Profits 

Located in Queens, New York, Bastida Dental Group operates as a two-generation family practice led by Dr. Ismael Bastida and his son, Dr. Jason Bastida. Their emphasis on delivering a bilingual patient experience resonates deeply within the diverse Hispanic community they serve. Yet, Dr. Jason Bastida faced challenges in implementing his vision for a more streamlined booking experience due to limitations with their previous platform.

Initially, their office relied on Zocdoc to bring in new patient bookings, but miscommunications with new patients and a lack of customization soon became a problem. First, new patients were not asked to verify their insurance or complete digital forms beforehand. Additionally, the practice had no control over the frequency and quality of patient reminder emails, causing a rise in no-show appointments. 

 “Zocdoc is a really expensive [solution] to have to spend $110 per new patient booking through their marketplace, and that's not even a guarantee that the patient will show up,” says Dr. Jason Bastida.

Zocdoc was an expensive, unsustainable option, and it was lacking the capability to help the practice build its own online presence. 

Solution - Capture New Patients Directly from Google

We spoke with Dr. Jason Bastida to learn why he chose NexHealth’s patient experience platform to grow his patient volume while eliminating patient fees. Here’s how he did it:‍

1. Let patients book appointments directly from Google

For Dr. Bastida, most of his new patients come from Google, “Patients find providers on Google, and having online booking easily integrated with Google, it allows us to capture those leads fairly quickly.” 

Because NexHealth integrates with Reserve with Google, when patients find Bastida Dental Group’s profile, they can easily schedule an appointment by clicking a “Book Online” button. “The fact that there is a button on our Google profile, like the same online reservation experience a nice restaurant has, enhances the overall first impression and patient experience,” says Dr. Bastida.

2. Pre-appointment reminders to ensure patients show up

The high no-show rate was a major challenge with Zocdoc, but with NexHealth, the team can now send personalized reminders to patients via email or phone, significantly improving attendance rates. Dr. Bastida also finds it beneficial to gather patient information through digital forms in advance, “anytime you can reduce paperwork and barriers to making appointments. It's always going to be a plus.”

3. More online reviews = better website authority and SEO

Dr. Bastida automates his Google review collection process with NexHealth Reviews so after every appointment, patients are asked to leave a review. By continuously growing the number of 5-star reviews on his Google Business page, Dr. Bastida’s website ranks higher when patients search “dentist near me” in Queens, NY. Now, more potential patients can discover his practice's website from Google searches.

NexHealth also makes it easy to ask for more reviews. “We don’t have to give the sales pitch to ask for reviews anymore, says Dr. Bastida, “patients get a text that asks to rate their experience directly, and that’s one less thing for us to worry about.”

Results - Unlimited Patient Bookings With Zero Booking Fees

“Ever since we started NexHealth, their support team has been incredibly hands-on, helping us navigate this new technology without losing a beat,” says Dr. Bastida.

That’s why the Bastida Dental Group’s results were immediate:

Eliminated $2k of Zocdoc patient fees

→  Dr. Bastida pays a standard subscription for NexHealth each month, with no additional patient fees. “NexHealth reduced our new patient anxiety when they book online instead of through Zocdoc, now that we’re not restricted by that standard fee per patient.”

Gained over 21 appointments from Google within a month

→ Since implementing NexHealth’s booking with Google, the practice has seen over 21 appointments booked directly from the Google profile, capturing new patients right at where they are.

Saved thousands on consolidating technology

→ NexHealth’s all-in-one platform enabled Bastida Dental Group to get rid of Zocdoc for online booking and Intiveo for reminders.

Reduces 3 hours of manual work a day by syncing with Eaglesoft

→ Because NexHealth syncs with Eaglesoft in real-time, Dr. Bastida’s front office staff no longer manually enter any information or worry about double-bookings.