Norbo Dental Adds $3,000 in Weekly Revenue

Challenge: Manual Patient Outreach is Not Sustainable

For over 20 years, Dr. Kirk and Justin Norbo have grown Norbo Dental into a thriving practice in Purcellville, Virginia. But as their patient base expanded, so did the challenges. Increasing no-shows and cancellations made it harder to optimize their schedule and revenue.

At one point, Norbo Dental’s waitlist ballooned to 245 patients. Managing this list fell to the front office team, who had to manually call each patient to fill open slots.

“We were calling every single patient,” said Kammie Ridley, Director of Operations at Norbo Dental. “It could be 15 hygiene appointments we’re trying to fill in a week.”

This manual process was not only time-consuming but also ineffective. Patients didn’t always respond, and the team knew they needed a better solution.

The Solution Had to Be Instant

Norbo Dental needed a tool that could quickly and efficiently fill open slots with waitlisted patients. But their initial options fell short.

“When we used Dentrix Patient Engage, sync times to Dentrix [EHR] were always very slow,” Kammie explained. “It took at least ten minutes for an online appointment to show up in our schedule. By then, the slot was already taken. With three doctors and six hygienists, we’re so busy that we need something instant for it to work.”

That’s why Norbo Dental switched to NexHealth. Here’s why it worked:

• Automated Waitlist Management: NexHealth’s Waitlist allows patients to book appointments with one click via text or email—no manual calls required.
• Real-Time Syncing: NexHealth integrates with Dentrix in real time. When a patient books, the schedule updates instantly, preventing double bookings.

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Results: Turning Gaps into $3,000 in Weekly Revenue

With NexHealth, Norbo Dental is now filling 15 hygiene appointments per week directly from their waitlist. That’s nearly $3,000 in additional weekly revenue—or $150,000 annually.

“We wouldn’t have been able to fill those appointments before when we were sitting and calling each patient,” said Kammie. “Plus, it’s saving our team at least three hours a day just on cancellations.”

Thanks to NexHealth, Norbo Dental has streamlined its scheduling process and maximized its calendar. The practice is now preparing for growth, with plans to add an associate dentist and two more hygienists.

“I’ve been referring other local practices to NexHealth,” Kammie added. “You make everything so easy to customize—whether it’s for the doctors or the patients. It’s really a no-brainer.”

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