Welcome to "How I Grew My Practice". In this episode, we delve into the subject of dental practice management and recruitment with Ben Shaver and Brittney McDowell from Venture Practices. These industry experts share valuable insights on their journey and how practices can better hire and retain talents.
Meet Ben Shaver and Brittney McDowell
Ben Shaver, with 15 years in the dental industry, initially had a background in marketing and eventually transitioned into recruitment. He recognized the pivotal role of internal teams in driving success, emphasizing the importance of team communication, development, and retention in addition to recruitment. Brittney McDowell, on the other hand, has spent a decade in dental community relations and marketing. She found alignment with Ben's philosophy on operations, people, marketing, and recruitment, which led her to join Venture Practices.
The Unique Approach of Venture Practices
Venture Practices differentiates itself from traditional recruiting firms by offering "recruiting as a service." Instead of merely posting job ads and collecting placement fees, Venture Practices actively sources elite talent for their clients. They prioritize finding candidates who align not only with the job but also with the practice's culture.
"We're not just looking for warm bodies to fill a seat. We want to match people that are going to be in that dental practice culture,” says Ben. Their mission revolves around helping dental practices build and retain great teams. “The whole process is about making sure that it's more of a long-term relationship,” added Brittney.
Crafting the Right Message
One key aspect of Venture Practices' recruitment strategy is crafting compelling messages that resonate with potential candidates. By evaluating a practice's current approach and making necessary adjustments, they ensure that their client's websites, social media presence, and job listings reflect an attractive culture and working environment. They believe in creating brand assets that draw prospective candidates, even those who may not be actively seeking new opportunities at the moment.
Technology and Recruitment
Venture Practices recognizes that the integration of technology into dental practices plays a vital role in attracting dentists. Technology like NexHealth’s patient experience software not only makes their work more efficient but also signals that the practice is modern and adaptable. Dentists are often drawn to practices that offer the latest technological advancements, as they reflect a commitment to providing high-quality care.
Healthy Onboarding Processes
A crucial part of Venture Practices' approach is establishing a robust onboarding process. Successful onboarding is not just about completing paperwork but also about helping the new dentists feel welcome and comfortable in their new environment. This includes practical support for those relocating, such as introductions to the community or assistance in finding accommodation. This personal touch can make a significant difference in the transition process.
Retention Strategies: Ensuring Long-Term Success
Venture Practices' commitment to their clients goes beyond recruitment; they also focus on retention strategies. The key to retaining both lead and associate dentists lies in effective team communication. They often conduct team communication workshops and facilitate monthly group calls to help teams address common problems collaboratively.
Understanding Behavioral Styles with DiSC Assessments
The use of DiSC assessments helps Venture Practices better understand the behavioral styles of both candidates and existing team members. By categorizing individuals into Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C), they can tailor recruitment and retention strategies to align with individual traits. This approach enables practices to predict and mitigate conflicts and ensure a harmonious work environment.
Creating a Positive Working Environment
Understanding what candidates value is essential for retention. Venture Practices considers the values and preferences of candidates when matching them with practices. For instance, individuals who value work-life balance may not be suited for high-paced, high-production practices. By recognizing these differences, Venture Practices helps practices create an environment where dentists feel appreciated and motivated.
Venture Practices' innovative approach to dental recruitment combines marketing principles, technology integration, and an in-depth understanding of behavioral styles. By helping practices communicate effectively, match candidates with the right environment, and foster a positive working culture, they contribute to the long-term success and growth of dental teams. In a competitive field like dentistry, such a holistic approach is instrumental in attracting, retaining, and nurturing top talent.